Ideation Sampling

Our participants broke out into teams and developed and presented ideas to the whole group, who rated them with stickers. Green meant, “I’m interested in helping.” Yellow meant, “This seems actionable.” Blue meant, “Wow, awesomely creative!” Red meant, “This will probably fail!” You can see that this first idea seemed actionable and interesting to several people. People thought the second idea was both original and likely to fail, an interesting and perhaps compelling combination. The third idea got a nice mix of stickers.

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